Quick answer: To get featured on STnews, share a genuinely newsworthy stablecoin or crypto story with our editorial desk, or book clearly labelled promotion. Editorial inclusion in round-ups and explainers is earned on merit and never sold; promotional placement is always disclosed. Tell us your story to start.
Key takeaways
- Two paths: earned editorial consideration, or clearly labelled paid promotion.
- Editorial inclusion: based on newsworthiness and relevance, never on payment.
- Paid options: sponsored content, advertising and partnerships.
- Disclosure: any paid feature is labelled per the FTC guidelines.
- Best fit: stablecoin and crypto stories relevant to our readers.
Two ways to get featured
There is an honest distinction to draw. Editorial features — inclusion in a round-up, an explainer, or a piece our team decides to write — are earned. We cannot and do not sell our way into that coverage. Separately, you can secure a guaranteed, clearly labelled presence through sponsored content, advertising or a partnership. Both are legitimate; they differ in whether the placement is earned or paid, and paid placements are always disclosed.
How editorial features are decided
Our team weighs relevance to our readers, genuine newsworthiness, timing and whether the details are verifiable. A concrete development — a mainnet launch, a notable integration, a regulatory milestone, credible on-chain data — is far more likely to earn coverage than a generic promotion. We do not accept payment for editorial inclusion, and pitching does not guarantee a feature.
What makes a story worth featuring
- A specific, verifiable development rather than a vague announcement.
- Relevance to stablecoins, markets or infrastructure our readers follow.
- A clear reason it matters now, with data or named sources.
- Something new — not a re-announcement of old news.
The stablecoin angle
Because STnews covers stablecoins closely, stories with a stablecoin dimension — payments, reserves and attestations, settlement, treasury use, or regulation — often resonate strongly with our readers. If your news touches these areas, say so clearly when you pitch; it helps our team place it in the right context.
Paid ways to guarantee a presence
If you need certainty of timing and placement, the disclosed routes are the way to do it. A sponsored article lets you tell your story at length; advertising gives defined visibility; a partnership combines both over time. Each is clearly labelled so readers know it is promotion. We do not sell undisclosed or disguised paid links or dress paid placement up as independent coverage.
How to pitch to get featured
Send us a concise summary: what the news is, why it matters, when it happens, and links or data to verify it. If it fits our editorial priorities we may cover it; if you would prefer a guaranteed placement, we will point you to the right paid format and current rates. Either way we will be clear about which path applies.
What we will not do
We will not promise editorial coverage in exchange for payment, publish undisclosed paid features, or guarantee positive sentiment. We also decline guaranteed-return claims and price predictions. Being clear about these limits is part of keeping the coverage worth being featured in.
Building a relationship with the desk
Earned coverage tends to follow trust, and trust is built over time. The teams we feature most often are the ones that make an editor’s job easier: they share accurate information promptly, they flag genuinely significant developments rather than every minor update, and they are reachable when we need to verify a detail before publishing. A founder or spokesperson who can answer a follow-up quickly and honestly is far more useful to us than a polished pitch that falls apart under a single question.
You do not need a prior relationship to be considered — a strong, verifiable story stands on its own — but staying on our radar as a reliable source helps. Keeping us updated on your roadmap, without flooding the inbox, means that when something newsworthy does happen, we already have the context to move on it. That reliability, not payment, is what improves your odds of earned coverage.
Timing your news for the best chance
Timing matters as much as substance. Announcements land best when the details are locked and the news is genuinely new, so it is worth waiting until you can share specifics rather than teasing something vague. If your news is tied to a fixed moment — a mainnet going live, a listing opening, a report being published — give us enough notice to look into it properly, and include an embargo date if the timing needs to be coordinated.
It also helps to be realistic about the wider news cycle. On a day dominated by a major market event, a smaller story may struggle for attention regardless of merit, while a quieter period can give the same news far more room. We cannot promise a slot, but sharing your timing early lets us tell you honestly whether and when a story is likely to find space, and whether a disclosed paid placement might serve you better if certainty matters.
When you do send something over, make verification easy. Include the essential facts up front, a named contact who can confirm details, and links to primary sources such as an official announcement, documentation or on-chain data. The faster our team can check a claim, the faster we can decide, and the more likely a genuinely newsworthy story is to be covered before it goes stale. A tidy, verifiable submission is one of the simplest things you can do to improve your chances, and it costs nothing but a little care in the preparation. If we cannot verify a key detail, we will usually hold the story rather than run something we are unsure of, so making that verification straightforward is squarely in your interest as well as ours.
About STnews and how we work
STnews is an independent stablecoin and crypto news publication produced by a named editorial team working to published editorial standards. You can read more about us and meet the people behind our coverage. Every paid or company-supplied placement is labelled in line with our affiliate disclosure and the FTC endorsement guidelines. We keep commercial arrangements fully separate from independent reporting, we do not sell undisclosed or disguised paid links, and nothing we publish is financial advice.
Frequently asked questions
How do I get featured on STnews?
Pitch a newsworthy story to our desk via the contact page, or book a clearly labelled paid placement. Editorial inclusion is earned; paid placement is disclosed.
Can I pay to be featured editorially?
No. Editorial coverage is earned on merit. You can, however, secure a labelled sponsored or advertising placement.
What makes a story likely to be featured?
A specific, verifiable, timely development relevant to stablecoins, markets or infrastructure our readers follow.
Does pitching guarantee coverage?
No. Editorial inclusion depends on relevance and newsworthiness and is never guaranteed.
How do I guarantee a placement?
Use a disclosed paid format — sponsored content, advertising or a partnership. Request current rates.
Are paid features labelled?
Yes, always, in line with the FTC endorsement guidelines.
Is a feature financial advice or endorsement?
No. Coverage is not an endorsement, and nothing on STnews is financial advice.