Quick answer: Crypto advertising on STnews lets you advertise crypto products and services to a stablecoin and crypto news readership through display placements and campaign slots. Every placement is clearly disclosed and kept separate from editorial. Request the media kit for formats, availability and current rates.
Key takeaways
- What it is: disclosed display and campaign placements across STnews.
- Best for: exchanges, wallets, stablecoin issuers and Web3 tools reaching a crypto-native audience.
- Formats: banner and in-article placements, plus combinations with sponsored content.
- Disclosure: every advert is labelled per the FTC guidelines.
- Pricing: by format and duration — request current rates.
What crypto advertising on STnews looks like
We offer standard display placements in high-visibility positions, in-article slots that sit within relevant content, and combined campaigns that pair advertising with a sponsored article or an ongoing partnership. Every advert is visibly marked as advertising so readers can tell paid promotion from independent reporting. We share exact placement positions, sizes and specifications in the media kit.
Why advertise crypto with a news publication
Advertising alongside real editorial reaches people in a considered, reading mindset rather than scrolling past. Our readers already follow stablecoin developments, market news and exchange and wallet updates, so an advert here reaches an audience that cares about the category. A brand-safe, disclosed environment also protects your reputation — being seen next to credible coverage is worth more than raw impressions on a low-trust page.
The audience you reach
STnews readers track stablecoin regulation and adoption, market moves, and infrastructure news across the digital-asset space. Rather than publish figures that may date quickly, we share current traffic and audience data in the media kit on request, so your planning always uses live numbers. Ask for the media kit to see the latest.
Ad formats and specifications
- Display placements in prominent positions across the site.
- In-article placements that appear within relevant editorial context.
- Campaign bundles combining display with sponsored content or a feature.
- Custom arrangements for longer partnerships.
Creative specifications, accepted file types and dimensions are listed in the media kit so your team can prepare assets that go live without back-and-forth.
Our advertising standards
We accept advertising for legitimate crypto products and services, and we clearly label every placement. We decline adverts promising guaranteed returns, misleading price claims, unregistered securities pitches, and anything targeting jurisdictions where crypto promotion is restricted. We do not sell undisclosed or disguised paid links. These standards keep the site trustworthy for readers and safe for advertisers.
How to book crypto advertising
Booking is straightforward: contact us with the format you want, campaign dates and target audience; we confirm availability and send current rates; you supply creative to spec; we review it for compliance; then your campaign goes live with clear disclosure. For ongoing campaigns we agree a simple schedule and reporting cadence.
Pricing
Advertising is priced by format, placement and duration rather than a single flat rate, because a week-long banner and a quarter-long campaign are very different. Tell us what you need and we will return current rates and turnaround. Request current rates or email partners@stnews.live.
Planning a crypto advertising campaign
Effective crypto advertising starts with a clear objective. Before booking, it helps to decide what a placement is meant to do — build broad awareness, drive interest in a specific launch, or maintain steady visibility during a busy trading period — because that decision shapes the format, position and duration we recommend. Share your target audience and any regions or jurisdictions you must include or exclude, and we will plan around them. Aligning a campaign with your own announcements, such as a listing going live or a product release, tends to make the spend work harder, because the message and the moment reinforce each other.
We can also stagger placements across a period rather than concentrating everything at once, which often suits a phased launch or a longer awareness push. If you are unsure what mix will serve you best, describe the goal in plain terms and we will propose an approach and current rates for you to weigh up. There is no obligation in asking, and we would rather recommend a smaller, well-targeted campaign that performs than oversell a large one that does not.
Creative guidance for a crypto audience
Adverts perform best when they are clear, honest and relevant to crypto-literate readers. A single, specific message usually beats a cluttered one, a legible call to action helps, and creative that respects the reader tends to earn more attention than aggressive tactics. Because this is a regulated and sensitive category, avoid guaranteed-return language, countdowns implying urgency to invest, and claims you cannot substantiate — not only because we will decline them, but because they erode the very trust that makes a placement effective in the first place.
Our team will flag anything that could cause a compliance problem before it goes live, and we are happy to suggest wording that keeps your message strong while staying within the rules. If you work through a media or PR agency, we can supply the specifications your designers need, accommodate your approval workflow, and coordinate timing across a wider campaign, so the placement side runs smoothly alongside everything else you have in motion.
A final word on expectations: advertising builds familiarity and interest, but it is one input among many, and we will never promise a specific conversion rate or price outcome. What we can promise is a brand-safe, clearly labelled environment and a relevant readership, delivered honestly. If you treat a campaign as part of a considered programme rather than a one-off gamble, and pair it with a clear message and a good landing experience of your own, that is where crypto advertising tends to pay off — and it is the approach we will always steer you towards.
About STnews and how we work
STnews is an independent stablecoin and crypto news publication produced by a named editorial team working to published editorial standards. You can read more about us and meet the people behind our coverage. Every paid or company-supplied placement is labelled in line with our affiliate disclosure and the FTC endorsement guidelines. We keep commercial arrangements fully separate from independent reporting, we do not sell undisclosed or disguised paid links, and nothing we publish is financial advice.
Frequently asked questions
How do I advertise crypto on STnews?
Contact us with your format, dates and audience. We confirm availability, send current rates and the media kit, then take your creative to spec.
What advertising formats do you offer?
Display placements, in-article slots, and bundles that combine advertising with sponsored content or a partnership.
How much does crypto advertising cost?
It depends on format, placement and duration. Request current rates and the media kit with your requirements.
Are adverts labelled?
Yes. Every advert is clearly marked as advertising in line with the FTC endorsement guidelines.
What adverts do you decline?
Guaranteed-return claims, misleading price promises, unregistered securities pitches, and promotion aimed at restricted jurisdictions.
Can advertising buy editorial coverage?
No. Independent reporting is never for sale and is kept entirely separate from advertising.
Is advertising here financial advice?
No. Adverts reflect the advertiser’s message and nothing on STnews is financial advice.
Do you have a media kit and crypto advertising rates?
Yes — request our media kit and current rates via the contact page; we share reach, formats and pricing on enquiry.
What crypto advertising formats do you offer?
Directly sold display placements, clearly disclosed sponsored content, and ongoing partnership campaigns.
Do you work with crypto advertising agencies?
Yes — we work directly with agencies and brands. Tell us your goals via the contact page.