STNews reaches a focused audience of financial professionals, crypto industry operators, regulators, and serious retail investors at the intersection of digital currency and traditional finance. Advertising opportunities are available across our editorial site, daily newsletter, and event coverage.
Our audience
Geographic split: 38% US · 22% UK & EU · 18% Asia (SG, HK, JP, KR) · 8% Middle East · 6% LATAM · 8% rest of world. Approximately 54% of readers identify as financial-services or fintech professionals; 22% are crypto-industry operators (issuers, exchanges, protocol teams); 16% are regulatory, policy, or legal professionals; the remainder are serious retail.
Advertising placements
1. Display advertising
Standard IAB sizes via Google AdSense and direct buys. Premium positions are reserved for direct campaigns:
- Header billboard (970×250 / 728×90): single advertiser per article, rotated daily
- In-article rectangle (300×250): after the third paragraph, contextual placement
- Sidebar tower (300×600): persistent through long-form articles
- Footer leaderboard (970×90): end-of-content position
Direct rates start at $25 CPM for header billboard, $18 CPM for in-article, with frequency caps and competitive exclusion available.
2. Newsletter sponsorship
The STNews daily newsletter reaches ~62,000 verified subscribers with an open rate of 38-42%. Sponsorship slots:
- Top sponsor: 80-word native placement above the day’s headlines · $4,200/issue
- Mid-issue: 60-word native placement between sections · $2,800/issue
- Footer sponsor: 40-word native placement at end of issue · $1,400/issue
Discounts available for multi-week buys (10% for 4+ issues, 18% for 12+).
3. Sponsored content (native)
Long-form articles paid for by an outside party, written by the sponsor (or by us, on their brief) and clearly labelled “Sponsored.” Pricing varies by length and placement; typical packages start at $8,000 for a 1,200-word piece with one-week front-page promotion.
Sponsored content is produced outside our editorial workflow. Sponsors do not receive ad credits in independent editorial. See our Editorial Guidelines for the full firewall policy.
4. Press releases
Industry wire placement on our Press Releases hub. $850 per release, includes 30-day archive and inclusion in next-day newsletter wire roundup.
5. Job listings
Open roles in crypto, fintech, and digital-asset firms. $450 per 30-day listing on our jobs board (in development) and inclusion in our weekly hiring roundup.
Editorial firewall
Advertisers and sponsors do not receive any editorial favours. Critical coverage of advertisers is published on the same terms as critical coverage of anyone else. We do not pre-share editorial drafts with sponsors or accept content for review. Our Ethics Policy documents this firewall in detail.
What we don’t accept
- Memecoin pump campaigns
- Unaudited DeFi protocols seeking retail traffic
- “Get rich quick” or guaranteed-return claims
- Crypto trading signals or paid alerts
- Unregulated brokers without compliant disclosures
- Anything we’d be embarrassed to publish on our own pages
Get in touch
To discuss a campaign, request our full media kit, or get a quote:
Email: advertise@stnews.live
Direct line: +44 20 7946 0125
Response: within 1 business day