Quick answer: A partnership with STnews is an ongoing, disclosed collaboration for stablecoin and crypto brands, combining advertising, sponsored content and features under one arrangement. It gives sustained, brand-safe presence with a crypto-native audience, always clearly labelled. Discuss a partnership to begin.
Key takeaways
- What it is: an ongoing crypto brand partnership across several formats.
- Includes: advertising, sponsored content and feature opportunities.
- Best for: teams wanting sustained presence rather than a one-off.
- Disclosure: every element is labelled per the FTC guidelines.
- Pricing: scoped to the collaboration — request current rates.
What a crypto brand partnership includes
A partnership bundles the things you would otherwise book separately into one coordinated arrangement: display advertising for reach, sponsored content for narrative, consideration for features where your news is genuinely newsworthy, and a simple cadence so it is easy to manage. Every element remains clearly labelled. The point is consistency — a sustained, credible presence rather than a single burst.
Who partnerships suit
Ongoing partnerships work best for teams with a roadmap of news and a longer-term goal: exchanges and wallets building awareness, stablecoin issuers explaining reserves and use-cases over time, infrastructure and compliance providers reaching a technical audience, and agencies coordinating multi-brand programmes. If you are testing the waters, a single placement may be the better start; if you know you will be publishing regularly, a partnership is usually more efficient.
Why partner with STnews
Our readers follow stablecoins, market news and infrastructure closely, so a sustained presence here compounds — repeated, relevant exposure to the same engaged audience. A partnership also simplifies planning: one point of contact, one schedule, consistent disclosure. And because we protect the credibility of the publication, your brand benefits from being associated with a trusted, brand-safe environment.
The stablecoin dimension
Given our focus, partnerships with a stablecoin angle tend to land especially well: payments and settlement, reserves and attestations, treasury tooling and regulation are all topics our readers actively follow. If your programme touches these areas, we can help shape a schedule of advertising and sponsored content that speaks to that interest — always clearly labelled and never presented as independent endorsement.
How partnerships are structured
We keep it flexible. After an initial conversation about your goals and roadmap, we propose a mix of formats, a cadence and a term, with current rates for the bundle. You approve the plan and disclosure wording, then we execute against the schedule, reviewing each item for accuracy and compliance before it goes live. Partnerships can be adjusted as your priorities change.
Standards and disclosure
Every part of a partnership is clearly labelled as advertising or sponsored. We do not sell undisclosed or disguised paid links, and we never fold paid work into independent reporting. Editorial features within a partnership remain earned on merit, not guaranteed. We decline guaranteed-return claims and misleading statements throughout. These standards are what make an ongoing association worth having.
How to start a partnership
Get in touch with your goals, your rough content roadmap and any budget guidance. We will propose a format mix, cadence and term, and send current rates and the media kit. From there we agree scope and disclosure, and set the schedule. Email partners@stnews.live if you prefer.
What a partnership can look like in practice
Because every brand’s goals differ, there is no fixed template — but a typical shape helps illustrate the idea. A team might combine a steady display advertising presence for baseline visibility with a regular cadence of sponsored articles timed to their roadmap, plus consideration for features whenever a genuinely newsworthy development lands. The advertising keeps the brand familiar, the sponsored content carries the story, and the earned coverage, when it happens, adds independent credibility that no paid placement can buy.
The balance is yours to set. Some partners weight everything towards narrative and rarely advertise; others run heavier on display around key moments and publish sponsored content only occasionally. We will suggest a starting mix based on your objectives, then adjust it as we see what your audience responds to. Nothing about a partnership is locked in stone, and we would rather refine an arrangement that is working than hold you to one that is not.
Reviews, reporting and renewals
An ongoing partnership works best with a light but regular rhythm of review. At sensible intervals we can look together at what went live, what the available metrics show, and what is coming up on your roadmap, then plan the next stretch accordingly. We keep reporting honest — sharing the figures genuinely available to us rather than inventing impressive-sounding numbers — so decisions are based on reality.
Renewals are never automatic or pressured. When a term ends, you decide whether to continue, change the mix, or pause, and we will give you a straight assessment of what has and has not worked to inform that choice. A partnership is only worth having if both sides still benefit, and treating it that way is what turns a single arrangement into a long-term relationship.
Throughout, the same principle holds that governs everything else on STnews: disclosure and independence are not negotiable, however long or valuable a partnership becomes. A partner’s spend never buys favourable independent coverage, never removes critical reporting, and never earns an undisclosed or disguised paid link. Being clear about that from the outset protects the relationship as much as it protects our readers, because a partnership built on a trusted publication is worth far more than one built on a compromised one. That is the arrangement we are interested in offering, and the only kind we think is worth having. If those terms suit how you want to build your brand, we would be glad to talk; if they do not, it is better we establish that early than discover it later.
About STnews and how we work
STnews is an independent stablecoin and crypto news publication produced by a named editorial team working to published editorial standards. You can read more about us and meet the people behind our coverage. Every paid or company-supplied placement is labelled in line with our affiliate disclosure and the FTC endorsement guidelines. We keep commercial arrangements fully separate from independent reporting, we do not sell undisclosed or disguised paid links, and nothing we publish is financial advice.
Frequently asked questions
What is a crypto brand partnership with STnews?
An ongoing, disclosed collaboration combining advertising, sponsored content and feature consideration under one coordinated arrangement.
How is a partnership different from a one-off placement?
A partnership is a sustained programme across formats with a set cadence, rather than a single advert or article.
How much do partnerships cost?
They are scoped to the collaboration. Request current rates and the media kit with your goals and roadmap.
Are partnership placements disclosed?
Yes. Every element is clearly labelled per the FTC endorsement guidelines.
Does a partnership guarantee editorial coverage?
No. Editorial features remain earned on merit; only the paid elements are guaranteed.
Can we adjust the partnership over time?
Yes. The mix and cadence can change as your priorities and roadmap evolve.
Is partnership content financial advice?
No. All content is clearly labelled and nothing on STnews is financial advice.