Quick answer: Sponsored content on STnews is a longer branded article that tells your story to a stablecoin and crypto audience, clearly labelled as sponsored. It is the core of our crypto PR offer — reviewed for accuracy, disclosed per FTC guidance and never disguised as independent reporting. Request rates to begin.
Key takeaways
- What it is: a clearly labelled, in-depth branded article on STnews.
- Best for: explaining a product, launch, integration or thesis in your own words.
- Crypto PR: pairs well with advertising and ongoing partnerships.
- Disclosure: labelled as sponsored per the FTC guidelines.
- Pricing: by scope and placement — request current rates.
What sponsored content on STnews is
Sponsored content is a full-length article you sponsor, written to tell your story in depth — the problem you solve, how your product works, the thinking behind a launch or a token design. Unlike a short announcement, it gives room for detail and context. It is always published with a visible sponsored label so readers know it reflects your message rather than our independent view. It sits at the centre of a modern crypto PR programme because it puts a considered narrative in front of an engaged, relevant audience.
What it is good for
- Explaining a product, protocol or integration that needs more than a headline.
- Setting out the reasoning behind a launch, upgrade or stablecoin design.
- Thought leadership that positions your team on an industry question.
- Supporting a campaign alongside advertising or a feature.
Sponsored content vs editorial vs advertising
Clarity here matters. Sponsored content is your story, labelled as sponsored. Independent editorial is our own reporting and analysis, decided by our team and never for sale. Advertising is display promotion in defined placements. A crypto PR campaign often combines sponsored content for the narrative with advertising for reach — but the labelling always makes clear which is which. We do not sell undisclosed or disguised paid links, and we do not present paid articles as independent coverage.
The stablecoin and crypto audience
Your article reaches readers who follow stablecoins, market news and blockchain infrastructure — an audience genuinely interested in the category, not a generic feed. A stablecoin angle is often a natural fit here: payments, reserves, settlement and treasury use-cases resonate with our readers. We share current audience and traffic figures in the media kit on request so you plan from live data. Ask for the media kit.
Our editorial and compliance standards
Even sponsored, an article has to meet our bar. We review every piece for accuracy and compliance, we require a clear disclosure label, and we decline guaranteed-return claims, price predictions dressed up as fact, and misleading statements. Because this is a YMYL topic, we add a note that the content is not financial advice. These standards protect your credibility as much as ours — readers trust labelled content on a publication they already trust.
How to commission sponsored content
The process is simple: contact us with your topic, goal and any campaign dates; we send current rates, turnaround and the brief format; you supply a draft or a brief for our team; we review, edit for compliance and confirm the disclosure wording; then we publish and label the article. You can supply finished copy or ask us to write to a brief.
Pricing
Sponsored content is priced by scope, length and placement rather than a single flat fee, because a single article and a multi-part campaign are different jobs. Tell us what you want to achieve and we will return current rates and turnaround. Request current rates or email partners@stnews.live.
What a strong brief looks like
The best sponsored articles start from a clear brief. The most useful thing you can give us is the single idea you want a reader to come away with, followed by the two or three points that support it, the audience you are speaking to, and any facts, figures or quotes we should include. It also helps to know what you are not trying to say, so we can steer clear of claims your compliance team would rather avoid. A tight brief produces a sharper article and a much faster review, because there is less to unpick later.
You are welcome to supply finished copy instead, and many teams do. If you go that route, write it as something a reader would genuinely find useful rather than a wall of marketing language — the more it informs, the better it performs. Either way, our editors will read it for accuracy and compliance, confirm the disclosure wording with you, and make sure the piece reads well alongside our other coverage without pretending to be independent reporting.
Formats, timing and repurposing
Sponsored content is flexible in length and shape. A single explanatory article suits most launches; a short series can work for a bigger story you want to tell in stages; and a piece can be timed to coincide with an announcement so the narrative and the news land together. If you are also running advertising, coordinating the two means readers who see your advert can click through to a fuller explanation, which usually lifts the value of both.
Think, too, about the life of the article after publication. A well-made explainer keeps working long after launch day, so it is worth investing in something evergreen rather than a piece that dates within a week. We can advise on which angle is most likely to stay relevant, and on how a sponsored article can sit within a broader partnership if you expect to publish with us more than once.
About STnews and how we work
STnews is an independent stablecoin and crypto news publication produced by a named editorial team working to published editorial standards. You can read more about us and meet the people behind our coverage. Every paid or company-supplied placement is labelled in line with our affiliate disclosure and the FTC endorsement guidelines. We keep commercial arrangements fully separate from independent reporting, we do not sell undisclosed or disguised paid links, and nothing we publish is financial advice.
Frequently asked questions
How do I order sponsored content or crypto PR?
Contact us with your topic, goal and dates. We send current rates and the brief format, then review and publish your labelled article.
How much does sponsored content cost?
It depends on scope, length and placement. Request current rates with a note on what you want to achieve.
Is sponsored content labelled?
Yes. Every sponsored article carries a visible sponsored label per the FTC endorsement guidelines.
Can you write the article for me?
Yes. You can supply finished copy or a brief and our team will write to it, subject to review and compliance.
How is this different from editorial coverage?
Sponsored content is your labelled story. Independent editorial is our own reporting and cannot be bought.
Can I include links in a sponsored article?
Relevant links to your own resources are part of a labelled sponsored piece. We do not sell undisclosed or disguised paid links.
Is sponsored content financial advice?
No. We add a clear note that the content is not financial advice, and nothing on STnews is.